CASE STUDY
Dogfish Head Engages Consumers with Scratch and Sniff Enhancement
CRAFT BEER | ELEVATED EXPERIENCE
Dogfish Head’s New Variety Pack Encourages Consumers to Stop and Smell the Hops
Dogfish Head Craft Brewery, a brand of Boston Beer Co., is an American brewery with commercial distribution in all 50 U.S. states. The brewery recently introduced a new variety pack featuring four different hop-forward beers. Dogfish Head partnered with us on a packaging solution that incorporated an interactive scratch and sniff element on the front and back of each carton.
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