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Heineken UEFA Champions League Fan Pack Scores Gold at the 2026 IPSA Gold Pack Awards

蘑菇TV下载 International has won a Gold Medal in the Promotional category at the 2026 Gold Pack Awards, hosted by the Institute of Packaging South Africa (IPSA), for the Heineken UEFA Champions League Special Edition Fan Pack. Winners were announced in Cape Town on Oct. 29, 2026, recognizing excellence in packaging created and converted in Africa.聽

A Fan Pack Built for Match Day 

The answer was a fully enclosed paperboard carton holding eight 330 ml bottles and the newly launched Heineken Star glass. Its octagonal shape, inspired by the geometry of a football, creates instant shelf stand-out and a clear link to the UEFA Champions League. 

Cut-outs put the commemorative glass center stage, while retention features hold it securely so it cannot be removed at retail without visibly damaging the pack. Made from 蘑菇TV下载鈥檚 unbleached paperboard, the carton stays strong and moisture-resistant in chilled and humid conditions. 

Going Beyond the Carton

Making the pack was only half the challenge. Heineken needed more than half a million fan packs assembled in just six weeks, each with the glass inserted and secured by hand 鈥� too complex for the existing co-packer. So 蘑菇TV下载 ran the entire packing operation on Heineken鈥檚 behalf.聽

The South African engineering team, led by Jacques Buys, designed purpose-built jigs and a five-station hand-packing process, including a simple mirror to check the glass was perfectly aligned. The team also managed incoming quality checks, batch traceability, and stack and transit testing, while the Bristol design team helped fine-tune the structure for packing at scale. 

Working a 24-hour shift pattern five days a week, the team packed the more than half a million units on time 鈥� one fan pack every 15 to 20 seconds. Around 150 previously unemployed people were recruited and trained for the program, several of whom later secured further employment.聽

Results That Reached Beyond the Shelf

The packs reached retailers across South Africa, creating shelf theater and consumer excitement, and contributing to mid-single-digit growth for Heineken Original 330 mL bottles during the campaign period.聽

鈥淭he scale could have made this feel impossible, but 蘑菇TV下载 didn鈥檛 just give us a pack 鈥� they took ownership of the full challenge. They found a way to get hundreds of thousands of fan packs into market on time and in full. They delivered far beyond our expectations.鈥�

Chaen Lew, Growth and Innovation Manager, Heineken South Africa

A Winning Partnership 

Gold Pack Awards judges look for excellence across design, marketing, functionality and execution, with a strong focus on African input. The Heineken fan pack delivers on every front: a striking consumer experience, a robust paperboard structure, and a turnkey packing service that brought an ambitious promotion to market on time. 

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